Meghan Markle speaks out on Donald Trump’s new global tariffs over possible impact on her brand
Meghan Markle has now expressed her opinion regarding the new worldwide tariffs that Donald Trump has implemented and the potential effects that these tariffs could have on her company.
The Duchess of Sussex, who is 43 years old, recently launched her As Ever brand last week (2 April), which resulted in a number of things selling out in a very short amount of time to customers all over the world.
On the other hand, the launch occurred around the same time as the 78-year-old Republican leader’s ‘Liberation Day’ declaration, in which he shared his list of reciprocal tariffs that he intends to apply on a number of countries all around the United States.
On Monday, April 7, five days after the announcement of tariffs, Meghan gave an interview to Fortune in which she discussed whether or not she believes that Trump’s controversial economic decisions will have an impact on As Ever.
As Ever is a company that sells a limited-edition wildflower honey with honeycomb that is valued at $28 and a mix of hibiscus, peppermint, and lemon ginger herbal teas that cost $12 each.
“At the moment, each and every one of our products is being manufactured in the United States,” she stated to the publication.
The mother-of-two continued: “But as we look at the larger context of how this is going to affect the consumer day to day, I’m very grateful that in part of the conception of this brand, I wanted to create products that look more prestige, but are more accessible and affordable.”
In addition, Meghan discussed her speculations regarding the potential effects that a recession spurred on by the news of tariffs could have on her brand.
“I think during any time of recession, people still want to find creature comforts, items that can bring them joy,” she stated in addition.
As of right now, As Ever is shipping to each of the fifty states in the United States, and they have aspirations to extend their business abroad.
Meghan made a very astute observation when she said, “You’ll see that the majority of our SKUs are under $20.
” This is in response to the fact that some individuals have been dissatisfied with the pricing of the company, which now offers products with prices ranging from $9 to $28.
“From our standpoint, certainly for me, even in the expansion of the brand, things should still feel accessible.”
And As Ever, in addition to her most recent Netflix lifestyle series, which was released a month ago on March 4th, are not the only projects that Meghan is working on at the moment.
In fact, the first episode of her new podcast, Confessions of a Female Founder, was released just yesterday, on April 8th.
“I’m talking about what I’m going through as I’m going through it, not with reflection after some time, not with that different vision you can have when you think about hindsight 20/20,” she explained to the news organisation.
“While it created a very, very tight schedule… it just felt like the right move to do the storytelling justice.”
